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<channel>
	<title>Techafina</title>
	
	<link>http://www.techafina.com</link>
	<description>technology distilled</description>
	<pubDate>Wed, 22 Oct 2008 21:40:17 +0000</pubDate>
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	<language>en</language>
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		<title>3D-Me Please</title>
		<link>http://feeds.feedburner.com/~r/techafina/~3/428976123/</link>
		<comments>http://www.techafina.com/posts/3d-me-please/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 21:40:17 +0000</pubDate>
		<dc:creator>Sharon Rosen</dc:creator>
		
		<category><![CDATA[Feature Requests]]></category>

		<guid isPermaLink="false">http://www.techafina.com/?p=290</guid>
		<description><![CDATA[&#8216;Tis the season as they say. No, not THAT season - I mean it&#8217;s Fall. Along with Fall comes the realization that many of my clothes from last year are worn out and need to be replaced. Next comes the ultimate chore – clothes shopping. I hate shopping. No, I mean I REALLY hate clothes [...]]]></description>
			<content:encoded><![CDATA[<p>&#8216;Tis the season as they say. No, not THAT season - I mean it&#8217;s Fall. Along with Fall comes the realization that many of my clothes from last year are worn out and need to be replaced. Next comes the ultimate chore – clothes shopping. I hate shopping. No, I mean I REALLY hate clothes shopping.</p>
<p>Men have no idea what it’s like trying to figure out what size each item is (which varies by store, as well as season, not to mention what is “in”), they have the pleasure of just dealing with measurements. I know I wear a variety of sizes between not only the number size, but then the style, and let’s not forget height. The definition of Petite by clothing manufactures is shorter than 5’3.” That’s just great for me because I am 5’3” which means a good part of the time Petite clothing is too short for me and “regular” sizes are too long. Next there is the option between Misses, Women’s, and Juniors. So you see, the variables expand at an exponential rate, and all I want to do is get what I need and move on, not try on six different versions of one item.</p>
<p>Is this just a normal rant? NO! You may have noticed before that I tag some blog entries with “<a href="http://www.techafina.com/posts/category/feature-requests/"  target="_blank">Feature Requests</a>” and that’s what this is semi-rant is about. I would love to see the following…</p>
<p>I would like to go into a <strong>local store</strong> and have myself scanned. Think of it as an x-ray, or perhaps something along the lines of a <a href="http://www.youtube.com/watch?v=dnOeixfWLcs" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.youtube.com');" target="_blank">Motion Capture suit, like what Andy Serkis wore during the filming of The Lord of the Rings</a>. Next, I’d like to be able to shop for my clothes online with any retailer I wish, and at the start of the session be able to click on my linked 3D-self (which of course my retailer would support) and move along with my shopping. This 3D image would then give me an option to “try on” a variety of clothing and styles, all virtually, from the comfort of my desk chair and the ease of a few clicks. Even better, my options would automatically be limited to only show me what would fit me, based on my 3D-Me. I could then order the items that fit and reduce the chance of having to return 80% of my order. This would actually make shopping much easier, faster, and, maybe even encourage me to “try on” more than I came to the store to purchase since I wouldn’t be worn out from trying on twenty different pairs of jeans.</p>
<p>Every year I would go back to my local 3D-Me store for a rescan to update my virtual self. Of course, I realize there are some software challenges to resolve, but can you imagine? Yes, 3D-Me please! <em><img style="border-right: 0px; border-top: 0px; display: block; float: none; margin-left: auto; border-left: 0px; margin-right: auto; border-bottom: 0px" src="http://www.techafina.com/wp-content/uploads/2008/10/3dme.jpg" border="0" alt="" width="514" height="367" />Image by <a href="http://flickr.com/photos/cayusa/" onclick="javascript:pageTracker._trackPageview('/outbound/article/flickr.com');" target="_blank">Cayusa</a></em></p>
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		<title>Baby Boomers, Car Insurance, Geeks &amp; Gamers</title>
		<link>http://feeds.feedburner.com/~r/techafina/~3/411466662/</link>
		<comments>http://www.techafina.com/posts/baby-boomers-car-insurance-geeks-gamers/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 23:45:24 +0000</pubDate>
		<dc:creator>Sharon Rosen</dc:creator>
		
		<category><![CDATA[Feature Requests]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.techafina.com/?p=285</guid>
		<description><![CDATA[Aging issues and discussions are often avoided as they are seen as depressing, perhaps rude (who wants to acknowledge they are aging?) and just not very fun to talk about. Recently my family was facing some “end-of-life” decisions as my grandmother’s health declined at such a rapid pace that the entire family was discussing how [...]]]></description>
			<content:encoded><![CDATA[<p>Aging issues and discussions are often avoided as they are seen as depressing, perhaps rude (who wants to acknowledge they are aging?) and just not very fun to talk about. Recently my family was facing some “end-of-life” decisions as my grandmother’s health declined at such a rapid pace that the entire family was discussing how to handle “things.” She said her goodbye’s and requested that all of her medications be stopped, her IV discontinued, and just wanted to be let go. Of course being my grandmother (of incredibly strong will), that didn’t really stop anything at all and she is doing quite well now, months later, and will be around for years to come. That aside, it brought up a lot of delicate discussions. Hard to believe since this woman is nearing 90…</p>
<p>When do we discuss aging? If we don’t discuss it in the early years along with proactive, preventative measures, what can we possibly discuss in our elder years other than reactive? I remember my grandfather put up an enormous fight over giving up his car keys, and later was seen driving his motor scooter down the street with a flash light tied the front… But again, I digress.</p>
<p>Is anything being done to improve “quality of life” of the elder community BEFORE they get to a stage where “matters need to be discussed?”</p>
<p>I came across some news this past week about a program that is being piloted to allow older drivers reduced car insurance. <a href="http://www.1up.com/do/newsStory?cId=3170310" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.1up.com');" target="_blank">Allstate has a plan in the works</a> that would offer clients aged 50-75, discounts in exchange for GAMING! Gaming often receives a bad rap for being a waste of time, <a href="http://www.livescience.com/health/070425_bad_video.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.livescience.com');" target="_blank">instigating violent behaviors</a>, or just <a href="http://daniela.supersized.org/archives/42-The-negative-effects-of-violent-computer-games-on-children.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/daniela.supersized.org');" target="_blank">whatever-negative-reasoning-someone-can-create</a>. The truth is that gaming increases cognitive behavior and response time and is an excellent way to rejuvenate the mind.</p>
<p>The news of Allstate’s program is what I hope to be the first of many such ingenious ways to discuss aging matters, improve quality of life of those currently in the “Baby Boomer phase” and simply bring attention to an aspect of life that usually receives a “shhh” response.</p>
<p>Now, what does this have to do with “Geeks &amp; Gamers?” It’s simple… how many assisted living homes have Themes? None that I’ve come across. There are the standard services offered along with nursing care and different levels of assistance and monitoring. What about activities? How many assisted living homes provide the option for those to live with other people who have common interests? I picture assisted living homes like college dorms, but they are nothing like that at all. Why not?</p>
<p>Forget arts &amp; crafts, shuffle board, and Mahjong. I want to see assisted living homes have themes, and most importantly, when it’s time – I want to live with the geeks and gamers. I’d like to spend my evenings in the common room playing <a href="http://www.wizards.com/default.asp?x=dnd/whatisdnd" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.wizards.com');" target="_blank">D&amp;D</a>, <a href="http://www.wizards.com/magic/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.wizards.com');" target="_blank">Magic the Gathering</a>, or whatever <a href="http://www.worldofwarcraft.com/index.xml" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.worldofwarcraft.com');" target="_blank">MMO</a> (Massively Multiplayer Online game) is popular in 40 years so I can play alongside my friends in other parts of the country.</p>
<p>What about you? What do you want to see change?</p>
<p align="center"><img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" src="http://www.techafina.com/wp-content/uploads/2008/10/wiigranny.jpg" border="0" alt="" width="491" height="392" /></p>
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		<title>Join the Evil League of Evil – Apply Now!</title>
		<link>http://feeds.feedburner.com/~r/techafina/~3/404847100/</link>
		<comments>http://www.techafina.com/posts/join-the-evil-league-of-evil-apply-now/#comments</comments>
		<pubDate>Sat, 27 Sep 2008 18:37:17 +0000</pubDate>
		<dc:creator>Sharon Rosen</dc:creator>
		
		<category><![CDATA[Humor]]></category>

		<category><![CDATA[Webisode]]></category>

		<category><![CDATA[Meme]]></category>

		<guid isPermaLink="false">http://www.techafina.com/?p=276</guid>
		<description><![CDATA[Tired of your day job? Not enough credit for the heroic work you accomplish? No need to wait for a mid-life crisis! Bad Horse is here for you and just what you need to spice things up a bit.
Take a chance. Be brave. Be evil. Apply to the Evil League of Evil and don’t tell [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border: 0pt none; margin: 0px 10px 10px 0px;" src="http://www.techafina.com/wp-content/uploads/2008/09/evilleagueofevil-thumb.gif" border="0" alt="EvilLeagueOfEvil" width="229" height="240" align="left" />Tired of your day job? Not enough credit for the heroic work you accomplish? No need to wait for a mid-life crisis! <a href="http://www.youtube.com/watch?v=rN2U5wkhRWc" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.youtube.com');" target="_blank">Bad Horse</a> is here for you and just what you need to spice things up a bit.</p>
<p>Take a chance. Be brave. Be evil. <a href="http://www.evilleagueofevil.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.evilleagueofevil.com');" target="_blank">Apply to the Evil League of Evil</a> and don’t tell your co-workers! This is your chance to take a stand against the oppression of Heroes and everything they represent.</p>
<p>Need to refresh your memory (or catch up on what all this Evil speak is about)? You can view Dr. Horrible’s Sing-Along Blog for free on <a href="http://www.hulu.com/watch/28343/dr-horribles-sing-along-blog" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.hulu.com');" target="_blank">Hulu</a>.</p>
<p>Once you apply, you are welcome to add a link to your video application in the comments of this post. Techafina will be proud to help promote your application!</p>
<p>Remember… &#8220;make the Bad Horse gleeful, or he’ll make you his mare!&#8221;</p>
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		<item>
		<title>How to Properly Celebrate Talk Like a Pirate Day</title>
		<link>http://feeds.feedburner.com/~r/techafina/~3/393206373/</link>
		<comments>http://www.techafina.com/posts/how-to-properly-celebrate-talk-like-a-pirate-day/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 13:31:13 +0000</pubDate>
		<dc:creator>Sharon Rosen</dc:creator>
		
		<category><![CDATA[Humor]]></category>

		<category><![CDATA[Meme]]></category>

		<guid isPermaLink="false">http://www.techafina.com/?p=267</guid>
		<description><![CDATA[Thousands of people are under the misconception that the Holiday Season begins with  Halloween. Of course, those same people may be baffled when their family, friends, and colleagues color their speech with odd sayings on September 19th every year.
Today, I’m going to set the record straight regarding the REAL kickoff to the Holiday Season, as [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border-width: 0px; margin: 0px 0px 0px 10px;" src="http://www.techafina.com/wp-content/uploads/2008/09/pirateguys-chumbucket-2005.jpg" border="0" alt="" width="192" height="240" align="right" />Thousands of people are under the misconception that the Holiday Season begins with  Halloween. Of course, those same people may be baffled when their family, friends, and colleagues color their speech with odd sayings on September 19th every year.</p>
<p>Today, I’m going to set the record straight regarding the REAL kickoff to the Holiday Season, as well as make sure YOU are ready to celebrate like true pirates!</p>
<p>To begin with the beginning, a history lesson is in order. If you have never heard of <strong>Talk Like a Pirate Day</strong>, the quick back story is this: two dudes slipped into pirate lingo one day and decided there was a need for worldwide holiday to enjoy such endeavors. Thus, a new holiday was born (all with a little a help from <a href="http://www.talklikeapirate.com/about.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.talklikeapirate.com');" target="_blank">Dave Barry</a>). If you’d the more detailed version, feel free to take a moment and learn <a href="http://www.talklikeapirate.com/about.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.talklikeapirate.com');" target="_blank">how it all began</a>. Of course, come back here to learn how to properly celebrate this auspicious holiday!</p>
<p>Now, how to celebrate! Be sure you are up to speed on all your pirate lingo. At the very least throw around an <strong>Arr</strong> or <strong>Avast</strong> and absolutely an <strong>Amatey</strong>! And don’t forget about <strong>Heave Ho</strong>, <strong>Jolly Roger</strong> (the pirate’s flag) and  <strong>Shiver me timbers! </strong>If you want to see the Pirate Guys (Cap&#8217;n Slappy and Ol&#8217; Chumbucket) show you an example, just head on over to <a href="http://tinyurl.com/talklikeapirate" onclick="javascript:pageTracker._trackPageview('/outbound/article/tinyurl.com');" target="_blank">YouTube</a>.  Another great resource is the wikiHow article &#8220;<a href="http://www.wikihow.com/Talk-Like-a-Pirate" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.wikihow.com');" target="_blank">How to Talk Like a Pirate</a>,&#8221; complete with vocabulary usage and video (that eerily reminds me of a 1960&#8217;s Driver&#8217;s Ed video - but I think that&#8217;s the point).  And, last but not least, know what <a href="http://www.zeldman.com/2007/09/19/inappropriate-talk-like-a-pirate-day-remarks/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.zeldman.com');" target="_blank">NOT to say</a> on Talk Like a Pirate Day…</p>
<p>I think that about covers it! Hopefully now you can be well prepared to properly celebrate Talk Like a Pirate Day in all it’s glory this Friday, <strong>September 19th</strong>, 2008!</p>
<p>P.S. By doing your part to increase pirate activity, you are helping to <a href="http://en.wikipedia.org/wiki/Pastafarians#Pirates_and_global_warming" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');" target="_blank">decrease global warming</a>! <em>To learn more about this matter, check out </em><a href="http://www.amazon.com/Gospel-Flying-Spaghetti-Monster/dp/0812976568/techafina-20" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.amazon.com');" target="_blank"><em>The Gospel of the Flying Spaghetti Monster</em></a><em> from Amazon</em>.</p>
<p>P.P.S. Techafina takes no stance in the <a href="http://en.wikipedia.org/wiki/Pirates_versus_Ninjas" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');" target="_blank">Pirates vs. Ninjas conflict</a> and will give equal press time to <a href="http://en.wikipedia.org/wiki/Ninja_Burger#Day_of_the_Ninja" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');" target="_blank">Stalk Like a Ninja Day</a> on December 5th.</p>
<p><em>Photo credit: </em><a href="http://www.talklikeapirate.com" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.talklikeapirate.com');" target="_blank"><em>http://www.talklikeapirate.com</em></a></p>
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		<title>10 Resources to Improve Your Blogging</title>
		<link>http://feeds.feedburner.com/~r/techafina/~3/390731087/</link>
		<comments>http://www.techafina.com/posts/10-resources-to-improve-your-blogging/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 14:02:37 +0000</pubDate>
		<dc:creator>Sharon Rosen</dc:creator>
		
		<category><![CDATA[Blogging]]></category>

		<category><![CDATA[Better Blogging]]></category>

		<guid isPermaLink="false">http://www.techafina.com/?p=261</guid>
		<description><![CDATA[There are many reasons people start a blog; to share information, teach, have a voice in the community, provide a sounding board for feedback, journal, you name it – the reasons are endless.
 Regardless of WHY you blog, one very important underlying goal that you may not be aware of, is to continue to improve [...]]]></description>
			<content:encoded><![CDATA[<p>There are many reasons people start a blog; to share information, teach, have a voice in the community, provide a sounding board for feedback, journal, you name it – the reasons are endless.</p>
<p><img style="border: 0pt none;" src="http://www.techafina.com/wp-content/uploads/2008/09/pencil-cup-thumb.jpg" border="0" alt="" width="160" height="160" align="left" /> Regardless of WHY you blog, one very important underlying goal that you may not be aware of, is <em><strong>to continue to improve as a blogger</strong></em>. That need is there every time you check your traffic statistics, ask for feedback to a particular post, or consider changing the elements that are present on your blog. In the back of your mind you are wondering if change is good, will it help bring readers, anger loyal readers, deter people from staying long enough to read, or worse yet – will it prevent comments.</p>
<p>It’s important to stay in touch with the vibe of the blogging community, know what people are looking for in a blog, and, how to deliver it.</p>
<p>To stay in the blogging loop, I subscribe to more sites than I can possibly keep up with, but that works to remind me that my goal is never-ending. So instead of a Weekly Review of on goings around the ‘Net from this past week, here are some of the tools from my blogging toolbox.</p>
<ol>
<li>Daily Blog Tips - <a href="http://www.dailyblogtips.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.dailyblogtips.com');">http://www.dailyblogtips.com/</a></li>
<li>Copyblogger - <a href="http://www.copyblogger.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.copyblogger.com');">http://www.copyblogger.com/</a></li>
<li>Personal Branding Blog - <a href="http://personalbrandingblog.wordpress.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/personalbrandingblog.wordpress.com');">http://personalbrandingblog.wordpress.com/</a></li>
<li>ProBlogger - <a href="http://www.problogger.net" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.problogger.net');">http://www.problogger.net</a></li>
<li>Smashing Magazine - <a href="http://www.smashingmagazine.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.smashingmagazine.com');">http://www.smashingmagazine.com/</a></li>
<li>ConverStations - <a title="http://www.converstations.com/" href="http://www.converstations.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.converstations.com');">http://www.converstations.com/</a></li>
<li>the Blog Herald - <a title="http://www.blogherald.com/" href="http://www.blogherald.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.blogherald.com');">http://www.blogherald.com/</a></li>
<li>LifeHacker - <a title="http://lifehacker.com/" href="http://lifehacker.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/lifehacker.com');">http://lifehacker.com/</a></li>
<li>stock.xchng - <a title="http://www.sxc.hu/" href="http://www.sxc.hu/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.sxc.hu');">http://www.sxc.hu/</a> (free stock photography – just remember to attribute the photographer)</li>
<li>Flickr - <a title="http://flickr.com/search/advanced/" href="http://flickr.com/search/advanced/" onclick="javascript:pageTracker._trackPageview('/outbound/article/flickr.com');">http://flickr.com/search/advanced/</a> use the Advanced Search to find pictures with the Creative Commons license so you can use them for free (with attribution to the photographer)</li>
</ol>
<p><strong><img style="border: 0pt none; margin: 0px 0px 0px 10px;" title="todo_list2" src="http://www.techafina.com/wp-content/uploads/2008/09/todo-list2-thumb.jpg" border="0" alt="todo_list2" width="244" height="160" align="right" />And don’t forget your Blogger Punch List!</strong> Just like you need to change your light bulbs, replace batteries, and check your air filters – don’t forget your Blog needs routine maintenance too!</p>
<p>Do you <strong>subscribe to your own RSS feed</strong> so you see what your feed readers see? Does the “Subscribe Now!” link work? Better yet, pretend to <strong>view your site for the very first time – what do you see</strong>? Does anything need to change? Can you leave a comment on your latest article? <strong>Can a reader contact you</strong>?</p>
<p>Create your own punch list and make sure you go through the list on a regular basis.</p>
<p><em>Image Credits: Pencil Cup by JakeTse and To Do List by Stompy</em></p>
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		<title>OpenID: Phishing</title>
		<link>http://feeds.feedburner.com/~r/techafina/~3/388821213/</link>
		<comments>http://www.techafina.com/posts/openid-phishing/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 16:48:29 +0000</pubDate>
		<dc:creator>David Rosen</dc:creator>
		
		<category><![CDATA[Posts by Dave]]></category>

		<category><![CDATA[Security]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[OpenID]]></category>

		<guid isPermaLink="false">http://www.techafina.com/?p=250</guid>
		<description><![CDATA[By David Rosen
Here at last, is the final installment in our 3 part discussion of OpenID. In Part 1 we answered the question, &#8220;What is OpenID?&#8221; In Part 2 we looked at the benefits and risks that come with using OpenID. Today in Part 3, we&#8217;re going to finish our discussion of OpenID by taking [...]]]></description>
			<content:encoded><![CDATA[<p>By <a href="http://www.blogger.com/profile/06952064634336170731" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.blogger.com');" target="_blank">David Rosen</a></p>
<p><strong>Here at last, is the final installment in our 3 part discussion of OpenID</strong>. In <a href="http://www.techafina.com/posts/what-is-openid/"  target="_blank">Part 1</a> we answered the question, &#8220;What is OpenID?&#8221; In <a href="http://www.techafina.com/posts/openid-benefits-and-risks/"  target="_blank">Part 2</a> we looked at the benefits and risks that come with using OpenID. Today in Part 3, we&#8217;re going to finish our discussion of OpenID by taking a closer look at one of it&#8217;s greatest vulnerabilities. Phishing.</p>
<p>Before we delve into how Phishing applies to OpenID, let&#8217;s first take a look at a traditional Phishing example:</p>
<p><em>You check your email and find a (phony) email saying, &#8220;Your credit card will be closed unless you log in now to verify our records!!!! Click <strong>here</strong> to log in and verify your account now!&#8221; The phony email very helpfully presents a hyperlink to take you (supposedly) to your Credit Card Company&#8217;s website. In actuality, the link takes you a phony site which LOOKS just like your normal Credit Card login page but with one minor difference: the URL bar has the wrong address. If you fail to notice this one difference, then upon entering your username and password, the phisher will now have full access to your Credit Card account.</em></p>
<p>There are a few key hurdles the phisher has to overcome <strong>in order for this attack to be successful</strong>:</p>
<ol>
<li>The email has to be convincing enough to get your attention, but not so over-the-top as to appear phony.</li>
<li>You have to actually click the link provided in the email.</li>
<li>The phishers have to guess which Credit Card Company login page to mimic (American Express looks different than Visa, etc).</li>
<li>The URL must be good enough to fool you. It must either be similar to the real thing, hidden, or obscured.</li>
</ol>
<p>If, at any one of these steps, you get suspicious enough to not enter your username and password, then the phisher loses.</p>
<p><strong>OpenID makes this process far easier, <em>for the phisher</em>,</strong> by completely eliminating the first 3 of these obstacles. How can this be? Take a look at the following OpenID phishing example:</p>
<p><em>While researching woodworking, you find a nice set of plans for a workbench at www.EvilWoodWorkers.com. The plans are free to download once you create a login for the site. Luckily, they accept OpenID logins, so you won&#8217;t have to waste a bunch of time filling stuff in. You click login and then follow the instructions to enter your OpenID URL. Unbeknown to you, instead of redirecting you to your OpenID login page, EvilWoodWorkers.com simply follows the URL, and copies your login page, on the fly, to their own phishing server, which happens to have a long, unpronounceable URL. This server logs everything you type to a handy, searchable Database (based on EvilSQL 2.0). <strong>You</strong>, however, simply find yourself staring at an exact replica of your normal login page that you&#8217;ve seen a thousand times, aside from the URL. And instead of looking at that long and unpronounceable URL, your eyes gravitate to the slowly blinking cursor which is waiting patiently for you type in your username and password. The muscle memory in your fingers takes care of typing out the login details. You hit enter. You download your Work Bench Plans for free. A week later, you log back in and leave a comment thanking EvilWoodWorkers.com for the nicely done PDF.</em></p>
<p>Alas, the fly in the sauce here, is that the Phisher&#8217;s Database now contains your OpenID URL, your OpenID Username, and your OpenID password. They have obtained, with elegance and style, the keys to your castle.</p>
<p><em>Everything that you use OpenID for now belongs to the Phisher.<br />
</em><br />
<img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; margin: 0px; border-right-width: 0px" src="http://www.techafina.com/wp-content/uploads/2008/09/shark-barbed-wire.jpg" border="0" alt="" width="239" height="240" align="left" /> How can this be? Why? The key point of failure in the above OpenID example is the redirection process. Normally (without OpenID), when you log in to a website, say Visa.com, you enter your username and password on a page hosted somewhere on that company&#8217;s domain. If you went to log in to Visa.com, and it redirected to you to some other website, with a totally different design, a different URL, and a different name, then you would be pretty darn suspicious that something phishy was going on. However, with OpenID, being redirected like that is simply business as usual. OpenID trusts the 3rd party site (Visa.com in this case) to redirect you to your OpenID provider&#8217;s log in page. That <em>trust </em>is the <strong>key</strong> <strong>flaw </strong>which upon which phishers will prey. The fact that you have to <em>trust a criminal</em> with part of the log in process is what causes this to be such a catastrophic vulnerability in OpenID.</p>
<p>Obviously, not every site is run by thieves. The real downside here is how do you know which is which? Since OpenID uses the same log in info everywhere, if the 99th site you log in to hits you with a successful phishing attack, then every previous (and future) site is now compromised as well.</p>
<p><strong>OpenID is not without benefits</strong>, though. <a href="http://www.techafina.com/posts/openid-benefits-and-risks/"  target="_blank">As we discussed previously</a>, OpenID can potentially streamline and simplify the log in and sign up processes at supported websites. The potential conveniences it offers are definitely attractive.</p>
<p>Would I use OpenID? Sure. Given a couple caveats:</p>
<ol>
<li>I only intended to use OpenID at low value sites</li>
<li>I only use https OpenID URL&#8217;s in order to minimize the risk of phishing</li>
<li>I only use OpenID at sites with which I already have a trust relationship</li>
</ol>
<p>OpenID stands to improve considerably as it progresses. Perhaps the best part about OpenID is that it&#8217;s <a href="http://en.wikipedia.org/wiki/Open_source" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');" target="_blank">Open Source</a>. It&#8217;s development is shaped and directed by the community which uses it.<br />
<strong><br />
The bottom line:</strong><br />
If you&#8217;re an early adopter who like to play with new toys and you have a good eye for security issues (or a extremely high risk tolerance), then OpenID is a great playground.</p>
<p>If you are just looking to make your online life easier and more streamlined, then stay away from OpenID for now. It&#8217;s not ready for prime time yet, and even though it seems like we&#8217;ve talked about some nasty looking flaws, there are likely even more problems yet to be uncovered.</p>
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		<title>Turning Lemons into Lemonade – and Adding Song!</title>
		<link>http://feeds.feedburner.com/~r/techafina/~3/387008367/</link>
		<comments>http://www.techafina.com/posts/turning-lemons-into-lemonade-and-adding-song/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 20:56:40 +0000</pubDate>
		<dc:creator>Sharon Rosen</dc:creator>
		
		<category><![CDATA[Humor]]></category>

		<category><![CDATA[Webisode]]></category>

		<category><![CDATA[Meme]]></category>

		<guid isPermaLink="false">http://www.techafina.com/?p=247</guid>
		<description><![CDATA[Remember that horrible writer’s strike that the Writer’s Guild subjected us all to? Of course you do! If you watched any regular programming during last year’s television season, your shows were disrupted and TV pretty much came to a standstill.
During that awful time, a group of very creative guys (the Whedon brothers) wrote a comical  [...]]]></description>
			<content:encoded><![CDATA[<p>Remember that horrible writer’s strike that the Writer’s Guild subjected us all to? Of course you do! If you watched any regular programming during last year’s television season, your shows were disrupted and TV pretty much came to a standstill.</p>
<p>During that awful time, a group of very creative guys (the Whedon brothers) wrote a comical  musical for Internet distribution only. The idea was to entertain, provide something of worth for those of us starving for new content, and simply crack a joke or two. This musical was available for <strong>free</strong> to watch streaming from the web site for several weeks and is now available on iTunes for a mere $1.99 per episode or $4.99 for the season pass to all three.</p>
<p>What am I talking about? Why, <a href="http://www.drhorrible.com" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.drhorrible.com');" target="_blank">Dr. Horrible’s Sing-Along Blog</a> of course! I know, I know, this isn’t “new” – but did YOU already know about it? If not, you’ve got to do yourself a favor and take 43 minutes to enjoy this wonderful creation. You’ll find yourself humming the tunes, and later, reaching to watch it again and again. Catchy, it is. And hey, if you’ve already seen it, isn’t it time to watch it again?</p>
<p align="center"><a href="http://www.drhorrible.com" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.drhorrible.com');" target="_blank"><img src="http://www.techafina.com/wp-content/uploads/2008/09/drhorrible-banner2.gif" border="0" alt="" width="523" height="220" /></a></p>
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		<title>10 Things You May Not Know About Blogger</title>
		<link>http://feeds.feedburner.com/~r/techafina/~3/382678637/</link>
		<comments>http://www.techafina.com/posts/10-things-you-may-not-know-about-blogger/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 21:29:00 +0000</pubDate>
		<dc:creator>Sharon Rosen</dc:creator>
		
		<category><![CDATA[Blogging]]></category>

		<category><![CDATA[Blogger]]></category>

		<guid isPermaLink="false">http://www.techafina.com/?p=208</guid>
		<description><![CDATA[1. Blogger is a Turnkey solution. Once you sign up, you simply choose a blog name and a template, and you’re good to go! You can even rename your blog, giving it a new website address, if you decide you like a different name better without having to create a new account.
2. There are 16 [...]]]></description>
			<content:encoded><![CDATA[<p>1. Blogger is a <strong>Turnkey solution</strong>. Once you sign up, you simply choose a blog name and a template, and you’re good to go! <strong>You can even rename your blog, </strong>giving it a new website address, if you decide you like a different name better without having to create a new account.</p>
<p>2. There are 16 <strong>preset templates</strong> to choose from, including some that have multiple variations bringing the template choice up to 38! This includes only what Blogger provides, but you can find plenty of other templates in a variety of locations. <strong>Plus, you can change anything you want</strong> with the template, and use a pre-existing one as a skeleton from which to build. Let me explain…</p>
<p>3. Want to change the color scheme of your template without messing with the code? You can point and click your way through a color makeover, and preview your changes as you make them without making any commitments. <strong>Easy changes without knowing a lick of HTML</strong>!</p>
<ol><a href="http://www.techafina.com/wp-content/uploads/2008/09/blogger-colorchng1.png" ><img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" src="http://www.techafina.com/wp-content/uploads/2008/09/blogger-colorchng1-thumb.png" border="0" alt="" width="497" height="132" /></a></ol>
<p>4. If <strong>hands-on code</strong> is what you want, you can do that too!  Change how much or how little you like, even change from <a href="http://www.techafina.com/posts/how-to-customize-your-blogger-template/"  target="_blank">two columns to three</a>! Click Preview to load the page in a new tab or window so you can see exactly what things will look before saving. Don’t like the changes? No problem – nothing will change until you hit “Save Template.”</p>
<p align="center"><a href="http://www.techafina.com/wp-content/uploads/2008/09/blogger-template1.png" ><img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" src="http://www.techafina.com/wp-content/uploads/2008/09/blogger-template1-thumb.png" border="0" alt="" width="244" height="214" /></a></p>
<p>The HTML and CSS are together in the same file, so all the code you need to make a fantastic looking site is all there, in one place. If you’re under the impression that you can’t make a great look site with Blogger, take a look at <a href="http://www.dcblog.net/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.dcblog.net');" target="_blank">The Blog of Doug Cloud</a>. Doug’s site is a wonderful example of just how much you can customize your Blogger Blog. Go ahead, drool on his site a bit, he won’t mind.</p>
<p>5. Now let’s say you want to add some <strong>interactive features</strong> to your site. MyBlogLog is a great example.</p>
<p align="center"><a href="http://www.techafina.com/wp-content/uploads/2008/09/mybloglog.png" ><img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" src="http://www.techafina.com/wp-content/uploads/2008/09/mybloglog-thumb.png" border="0" alt="" width="220" height="234" /></a></p>
<p>You can hop on over to <a href="http://www.mybloglog.com" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.mybloglog.com');" target="_blank">MyBlogLog</a>, create an account, and gather the appropriate code to copy/paste into Blogger. Once you have the code copied, head back to your Blogger Dashboard and go to <strong>Layout</strong>, then <strong>Page Elements</strong> and click <strong>Add a Gadget</strong>. Simply choose the <strong>HTML/JavaScript</strong> gadget and paste the code from MyBlogLog into the Content box and Save. That’s it! No scripts, downloads, or plugins required.</p>
<p>6. Want to add other elements to your Blog? Take a look through the <strong>Add a Gadget</strong> options as there are plenty from which to choose. You can add Link Lists, Blogrolls, Pictures, RSS feeds, Adsense, HTML/JavaScript (for MyBlogLog, Google Reader, and others), etc. The options are practically endless. Once the item is on your Dashboard you can reposition it with ease, as all the elements on your Dashboard move by way of “Click and Drag.” Below is an example what my Dashboard looks like on a test site (click to see a larger version of the image). The entire page layout is there for you to re-arrange at ease, and allow you to keep the overall site structure in mind.</p>
<p align="center"><a href="http://www.techafina.com/wp-content/uploads/2008/09/dashboard1.png" ><img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" src="http://www.techafina.com/wp-content/uploads/2008/09/dashboard1-thumb.png" border="0" alt="" width="244" height="193" /></a></p>
<p>7. Now that you have your Blog up and running with all the gadgets you could possibly want, you may find yourself bored with your current layout. After all, change can be fun. One quick and easy way to spice up your site is to change your template. One of my favorite <strong>resources for Blogger templates</strong> is <a title="http://www.ourblogtemplates.com/" href="http://www.ourblogtemplates.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.ourblogtemplates.com');">http://www.ourblogtemplates.com/</a>. Their templates look good and work as expected. You can also take a look at <a title="http://btemplates.com/" href="http://btemplates.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/btemplates.com');">http://btemplates.com/</a> or <a title="http://blogger-templates.blogspot.com/" href="http://blogger-templates.blogspot.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/blogger-templates.blogspot.com');">http://blogger-templates.blogspot.com/</a> or simply search on Google for more Blogger Templates. There are hundreds of free designs to choose from, you just need to go out and find them. You can upload the template directly to your site or create a <a href="http://www.bloggerbuster.com/2007/09/how-to-set-up-test-blog-and-why-you-may.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.bloggerbuster.com');" target="_blank">test blog</a> hidden from everyone but you so you can play around with templates and changes without worries until you know exactly which design you want to use.</p>
<p>8. You can of course do all of your writing directly in Blogger, but you can also use software that may make the job a little easier. <a href="http://get.live.com/writer/overview" onclick="javascript:pageTracker._trackPageview('/outbound/article/get.live.com');" target="_blank">Windows Live Writer</a> is what I prefer, and it’s such a fantastic tool, I can’t believe it’s free. The best feature of this software is being able to edit images (add borders, drop shadows, etc.) as you go - no need to switch to a different software application. Windows Live Writer will also upload the pictures along with the post, so all in all, it’s a very handy tool.</p>
<p>9. <strong>Automatic Software Updates</strong>! This could be a negative depending on your philosophy, but I see it as a positive. Blogger makes updates seamless so you don’t have worry about staying on top of patches and updates.</p>
<p>10. <strong>The Blogger community</strong>. There are MANY Blogger sites out there, but there are two that stand above the rest. <a href="http://www.bloggerbuster.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.bloggerbuster.com');" target="_blank">Blogger Buster</a> and <a href="http://tips-for-new-bloggers.blogspot.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/tips-for-new-bloggers.blogspot.com');" target="_blank">Tips for New Bloggers</a> will keep you busy tweaking your site as you continue to learn all the cool and wonderful things you can do with Blogger. These sites are definite “must bookmark/subscribe”. I wish I could highlight all the wonderful things these two sites provide, but there is just too much there and not enough time.</p>
<p>So there you have it. 10 Things You May Not Know About Blogger – in a nutshell.</p>
<p><a rel="tag" href="http://technorati.com/tag/blogger" onclick="javascript:pageTracker._trackPageview('/outbound/article/technorati.com');"></a></p>
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		<title>This Week in Review - Edition #2</title>
		<link>http://feeds.feedburner.com/~r/techafina/~3/380636014/</link>
		<comments>http://www.techafina.com/posts/this-week-in-review-edition-2/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 11:00:00 +0000</pubDate>
		<dc:creator>Sharon Rosen</dc:creator>
		
		<category><![CDATA[Security]]></category>

		<category><![CDATA[Weekly Review]]></category>

		<category><![CDATA[Kindle]]></category>

		<category><![CDATA[OpenID]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.techafina.com/posts/this-week-in-review-edition-2/</guid>
		<description><![CDATA[Some news from the Home Front! This week Sharon’s Report Techafina went through yet another design overhaul. What can I say, I’m indecisive! If you read site updates from your RSS Reader and haven’t been to the site in a while, this is a good time to check it out. Feel free to leave comments [...]]]></description>
			<content:encoded><![CDATA[<p>Some news from the Home Front! This week <span style="text-decoration: line-through;">Sharon’s Report</span> Techafina went through yet another design overhaul. What can I say, I’m indecisive! If you read site updates from your RSS Reader and haven’t been to the site in a while, this is a good time to check it out. Feel free to leave comments about the changes. And, since I&#8217;m STILL not sure if I like the design, if you do, or don&#8217;t, I&#8217;d love to hear your thoughts!</p>
<p>In addition to the site redesign, I have now added a <span style="text-decoration: line-through;"><a href="http://sharonsreport.blogspot.com/2008/07/contact-me.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/sharonsreport.blogspot.com');" target="_blank">Contact Form</a></span> page so I can be reached easily without sharing my email address with spammers. As a side-note, the workaround with Blogger to have extra “pages” on your blog is to simply create a new post, and link to that post. I used that method to create the contact form “page”, but back dated it to the end of July so it wouldn’t appear as a recent post. Unfortunately, FeedBurner still published it as a feed as though it were a new post (so that should help clear up any confusion you may have about receiving that odd feed)! Also, it&#8217;s a Blogger tip for you if you just happen to be wondering how to do that, now you know how!</p>
<p><em><strong>The portion above is now slightly irrelevant, as I switched from Blogger to Wordpress. Why? I&#8217;ll explain that in another post&#8230; (8/31/08)<br />
</strong></em></p>
<p>Now, without further ado, here are some great things moving and shaking around the ‘Net this week…</p>
<p>1. Cool Blog Find! <a href="http://www.teleread.org/blog/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.teleread.org');" target="_blank">TeleRead: Bring the E-Books Home</a>, is a site focused on ebooks of course, in all it’s related context. If you read anything in digital format you’ll want to check out this site.</p>
<p>2.  As I admitted earlier this week, I am a proud owner of a new Kindle. With that in mind, I had to throw in a link for fellow Kindle owners! Check it out: <a href="http://kindlerama.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/kindlerama.com');" target="_blank">Kindlerama</a>, complete with Kindle Tips &amp; Tricks, accessory reviews, and “how to&#8221; information.</p>
<p>3. Like random cool geeky blogs? <a href="http://pixelbits.wordpress.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/pixelbits.wordpress.com');" target="_blank">Pixel Bits</a> is definitely an &#8220;interesting&#8221; find. I may add this to my Blog Roll (if I ever set one up).</p>
<p>4. Haven&#8217;t had enough Twitter yet? Want to find more interesting folks to follow near you, or with similar interests? <a href="http://twitterpacks.pbwiki.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/twitterpacks.pbwiki.com');" target="_blank">TwitterPacks</a> is a Wiki just for that purpose. I found several cool people to add to my <a href="http://twitter.com/SharnAtlanta" onclick="javascript:pageTracker._trackPageview('/outbound/article/twitter.com');" target="_blank">Twitter Network</a> and even added myself to the Dallas section. Wiki&#8217;s can be quite handy&#8230;</p>
<p>5. This week my focus seems to have been on Security, so in keeping with that theme, here is a <a href="http://marcoslot.net/apps/openid/" onclick="javascript:pageTracker._trackPageview('/outbound/article/marcoslot.net');" target="_blank">Beginner&#8217;s Guide to OpenID Phishing</a>. Like the site owners, I do not in ANY WAY condone phishing in any form, but it is important to know that this exists and be informed.</p>
<p>6. And, <a href="http://5090.fawm.org/songs.php?id=2303" onclick="javascript:pageTracker._trackPageview('/outbound/article/5090.fawm.org');" target="_blank">You&#8217;re No One if You&#8217;re Not on Twitter</a>, because</p>
<p>&#8220;&#8230;if you haven&#8217;t been bookmarked, retweeted and blogged, you might as well not have existed&#8230;&#8221;  This is a seriously catchy tune by <a href="http://www.ihatemornings.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.ihatemornings.com');" target="_blank">Ben Walker</a>.</p>
<p>That takes care of this week, I hope you all have had a wonderful Holiday weekend!</p>
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		<title>OpenID: Benefits and Risks</title>
		<link>http://feeds.feedburner.com/~r/techafina/~3/380636015/</link>
		<comments>http://www.techafina.com/posts/openid-benefits-and-risks/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 21:05:00 +0000</pubDate>
		<dc:creator>David Rosen</dc:creator>
		
		<category><![CDATA[Posts by Dave]]></category>

		<category><![CDATA[Security]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[OpenID]]></category>

		<guid isPermaLink="false">http://www.techafina.com/posts/openid-benefits-and-risks/</guid>
		<description><![CDATA[By David Rosen
Last week we defined OpenID. This week we&#8217;re going to talk about why you might choose (or not choose) to use OpenID.
As promised, let’s discuss the Benefits…
Simplified Login
Single Username and Password for multiple sites. You only have to authenticate to OpenID one time per session. Once you are logged into your OpenID account, [...]]]></description>
			<content:encoded><![CDATA[<p>By <a href="http://www.blogger.com/profile/06952064634336170731" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.blogger.com');" target="_blank">David Rosen</a></p>
<p><img class="alignleft size-medium wp-image-164" src="http://www.techafina.com/wp-content/uploads/2008/09/openid_logo2.png" alt="" width="261" height="170" />Last week we defined <a href="http://www.techafina.com/posts/what-is-openid/"  target="_self">OpenID</a>. This week we&#8217;re going to talk about why you might choose (or not choose) to use OpenID.</p>
<p><em><span style="text-decoration: underline;">As promised, let’s discuss the Benefits…</span></em></p>
<p><strong>Simplified Login</strong><br />
Single Username and Password for multiple sites. You only have to authenticate to OpenID one time per session. Once you are logged into your OpenID account, OpenID can automatically log you in to the other websites that you visit.</p>
<p><strong>Unique Web Identity</strong><br />
No more wondering if the post by &#8220;CowboysFan&#8221; on one website is by the same person as &#8220;CowboysFan&#8221; on another website. OpenID&#8217;s are unique everywhere.</p>
<p><strong>Information Management</strong><br />
OpenID servers have features such as “information profiles”, that let you control how much personal information each particular site has access to. Some sites might only get your name and email address, while you may allow others to automatically get your full contact information.</p>
<p><strong>Decentralized </strong><br />
Anyone can run their own OpenID server. You&#8217;re not tied down to any particular company or bound to a proprietary system.</p>
<p><strong>Security </strong><br />
The websites which accept OpenID never get your log in information. That information is only shared with your OpenID server. There is also the benefit of user customizable security level. You can define your own login method (or methods) for OpenID:</p>
<ul>
<li>Username and Password - just like normal</li>
<li>Getting an SMS message that requires you to reply</li>
<li>Choosing a sequence of pictures</li>
<li>Receiving a phone call on your cell and pressing a button to allow the authentication</li>
<li>Finger print scanner, USB Key, RSA tokens, etc&#8230;</li>
</ul>
<p>As you can see, OpenID can make your online experience smoother and easier. It also provides social benefits, such as a unique identifier. Your online identity already spans multiple websites but it no longer has to span multiple names. You can be &#8220;you&#8221; everywhere. The security benefits of OpenID are nice, too. One of main reasons I use multiple passwords is that I don&#8217;t want to use the same password for my Online Bank that I use for posting comments on a blog. If the blog was setup incorrectly, then my password could be stolen and used maliciously. With OpenID, neither the blog nor the bank would ever see my password to begin with.</p>
<p><em><span style="text-decoration: underline;">Speaking of security, that brings us to the Risks:</span> </em></p>
<p><strong>All Your Eggs in One Basket?</strong><br />
If your OpenID account is compromised, you can say &#8220;Bye, bye Humpty Dumpty&#8221; because everything tied to it is now gone.</p>
<p><strong>Unique Web Identity</strong><br />
Overheard in the breakroom, &#8220;Hey look! I just found Bob&#8217;s OpenID posted on a personal ad at <a href="http://www.weeklyworldnews.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.weeklyworldnews.com');" target="_blank">www.TranssexualNaziEskimos.com</a>!&#8221;</p>
<p><strong>Decentralized<br />
</strong>Multiple points of failure: If your OpenID server has an outage, you can no longer log in to all the sites that use it.</p>
<p><strong>Security<br />
</strong>Phishing attacks now are a <a href="http://marcoslot.net/apps/openid/" onclick="javascript:pageTracker._trackPageview('/outbound/article/marcoslot.net');" target="_blank">primary threat</a>.</p>
<p>This list might be small, but the items on it are big. Some of the obvious solutions to the issues here break the features presented above. Don&#8217;t like having all of your eggs in one basket? Just create multiple OpenID accounts. It&#8217;s not the end of the world, but it does start to erode on a major selling point, the convenience factor. The most negative point here is Security. OpenID is a ripe target for phishers. &#8220;<a href="http://en.wikipedia.org/wiki/Phishing" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');" target="_blank">Phishing</a>&#8221; is the process of attempting to trick users into just over their usernames and passwords, or other sensitive information. How? Come back next week for final segment of OpenID Explained, discussing the phishing risk in greater detail.</p>
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		<title>Read Any Good eBooks Lately?</title>
		<link>http://feeds.feedburner.com/~r/techafina/~3/380636016/</link>
		<comments>http://www.techafina.com/posts/read-any-good-ebooks-lately/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 11:05:00 +0000</pubDate>
		<dc:creator>Sharon Rosen</dc:creator>
		
		<category><![CDATA[Gadgets]]></category>

		<category><![CDATA[Travel]]></category>

		<category><![CDATA[BlackBerry]]></category>

		<category><![CDATA[eBooks]]></category>

		<category><![CDATA[Kindle]]></category>

		<guid isPermaLink="false">http://www.techafina.com/posts/read-any-good-ebooks-lately/</guid>
		<description><![CDATA[I did it. I finally bit the bullet and bought an Amazon Kindle. The Kindle caught my interest when rumors first broke about it’s upcoming debut, and now that it has been available for several months I decided it was time to take another look.
If you are not familiar with the Kindle, it is an [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-144" style="margin: 5px;" src="http://www.techafina.com/wp-content/uploads/2008/08/kindle_thumb.jpg" alt="" width="244" height="164" />I did it. I finally bit the bullet and bought an <a href="http://tinyurl.com/69lwoz" onclick="javascript:pageTracker._trackPageview('/outbound/article/tinyurl.com');" target="_blank">Amazon Kindle</a>. The Kindle caught my interest when rumors first broke about it’s upcoming debut, and now that it has been available for several months I decided it was time to take another look.</p>
<p>If you are not familiar with the Kindle, it is an electronic reading device, but it has a special <a href="http://en.wikipedia.org/wiki/Eink" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');" target="_blank">e-ink screen</a> that make your eyes feel like they are reading from paper, not a lit screen. My BlackBerry makes a decent reading platform, but not a GREAT one. I enjoy reading in short spurts on it (as mentioned previously, I am seriously addicted to <a href="http://sharonsreport.blogspot.com/2008/07/leggo-my-viigo.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/sharonsreport.blogspot.com');" target="_blank">Viigo</a>) – but the backlit screen is just not comfortable for extended periods of reading.</p>
<p><img class="alignright size-medium wp-image-145" style="margin: 5px;" src="http://www.techafina.com/wp-content/uploads/2008/08/books.jpg" alt="" width="244" height="184" />Moving toward a digital library is becoming easier as time goes by, as every day more and more books are being released in the <a href="http://www.gutenberg.org/wiki/Main_Page" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.gutenberg.org');" target="_blank">digital format</a>. Most <a href="http://manybooks.net/" onclick="javascript:pageTracker._trackPageview('/outbound/article/manybooks.net');" target="_blank">Classics are free</a>, and there is a large selection of ebooks available in a variety of formats. Although Kindle Books (purchased through Amazon) are tied to a single Amazon account, more than one device can be managed by an account to allow content sharing. This isn’t a perfect situation, as sharing only applies to books, not subscriptions such as blogs, magazines, or newspapers – and “Amazon Recommendations” will no longer be geared toward YOUR reading preferences. The slight problems aside, I am absolutely adoring my new Kindle, and I can say in earnest it really is as cool as everyone says it is. Reading on the Kindle feels equivalent to reading newsprint but ink smudges are a thing of the past.<br />
If you are looking to add ebooks to your digital collection, here are a few links to get you started:</p>
<ul>
<li><a href="http://www.freekindlebooks.org/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.freekindlebooks.org');">http://www.freekindlebooks.org/</a></li>
<li><a href="http://manybooks.net/" onclick="javascript:pageTracker._trackPageview('/outbound/article/manybooks.net');">http://manybooks.net/</a> or <a href="http://mnybks.net/" onclick="javascript:pageTracker._trackPageview('/outbound/article/mnybks.net');">http://mnybks.net</a></li>
<li><a title="http://www.feedbooks.com/" href="http://www.feedbooks.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.feedbooks.com');">http://www.feedbooks.com/</a></li>
</ul>
<p>Happy Reading!<br />
<span style="font-size: 85%;"><em>Image credits: Kindle by John Pastor, Books by Manu M</em></span></p>
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		<title>Welcome, and Thank You!</title>
		<link>http://feeds.feedburner.com/~r/techafina/~3/380636017/</link>
		<comments>http://www.techafina.com/posts/welcome-and-thank-you/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 13:19:00 +0000</pubDate>
		<dc:creator>Sharon Rosen</dc:creator>
		
		<category><![CDATA[Updates]]></category>

		<guid isPermaLink="false">http://www.techafina.com/posts/welcome-and-thank-you/</guid>
		<description><![CDATA[I want to take a moment and point out that last night’s What is OpenID article was NOT written by me. If you read it quickly you may not have noticed that the name David Rosen is the name in the byline! Yes, I managed to convince my husband to be on occasional guest author [...]]]></description>
			<content:encoded><![CDATA[<p>I want to take a moment and point out that last night’s <a href="http://www.techafina.com/posts/what-is-openid/"  target="_blank">What is OpenID</a> article was NOT written by me. If you read it quickly you may not have noticed that the name <strong><a href="http://www.blogger.com/profile/06952064634336170731" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.blogger.com');" target="_blank">David Rosen</a></strong> is the name in the byline! Yes, I managed to convince my husband to be on occasional guest author here on <span style="text-decoration: line-through;"><a href="http://sharonsreport.blogspot.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/sharonsreport.blogspot.com');" target="_blank">Sharon’s Report</a></span> <a href="http://www.techafina.com/" >Techafina</a>, so please give him a hardy welcome and show your support! He has a follow up post in the works, and another article or two up his sleeve. Welcome Dave, and <strong>thank you</strong> for highlighting OpenID for us and kicking off some well needed focus to web security.</p>
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		<title>What is OpenID?</title>
		<link>http://feeds.feedburner.com/~r/techafina/~3/380636018/</link>
		<comments>http://www.techafina.com/posts/what-is-openid/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 02:59:00 +0000</pubDate>
		<dc:creator>David Rosen</dc:creator>
		
		<category><![CDATA[Posts by Dave]]></category>

		<category><![CDATA[Security]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[OpenID]]></category>

		<guid isPermaLink="false">http://www.techafina.com/posts/what-is-openid/</guid>
		<description><![CDATA[By David Rosen
If you have signed up for a new service recently, you may have noticed an option to use something called OpenID. You may have noticed that it is an option when you log in to Plaxo, LiveJournal, or WordPress. You may have heard that AOL and Yahoo are now OpenID providers. Many OpenID [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: small;"><em>By <a href="http://www.blogger.com/profile/06952064634336170731" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.blogger.com');" target="_blank">David Rosen</a></em></span></p>
<p><img class="alignright size-full wp-image-130" src="http://www.techafina.com/wp-content/uploads/2008/08/openid_logo.png" alt="" width="308" height="97" />If you have signed up for a new service recently, you may have noticed an option to use something called <a href="http://openid.net/" onclick="javascript:pageTracker._trackPageview('/outbound/article/openid.net');" target="_blank">OpenID</a>. You may have noticed that it is an option when you log in to Plaxo, LiveJournal, or WordPress. You may have heard that AOL and Yahoo are now OpenID providers. Many OpenID sites extol the virtues and benefits that come with it&#8230; &#8220;Only password to remember!&#8221; &#8220;Decentralized!&#8221; &#8220;Open Source!&#8221; &#8220;Establish your identity anywhere and everywhere!&#8221; But they all tend to explain only the <strong>benefits </strong>of OpenID rather than what it actually <strong>IS</strong>. Today we&#8217;re going to answer the question, <strong>What is OpenID</strong>?</p>
<p><img class="alignleft size-medium wp-image-137" src="http://www.techafina.com/wp-content/uploads/2008/08/colorful_keys-copy.jpg" alt="" width="256" height="192" />First a quick digression: What is <strong>authentication</strong>? Normally, to login to your account at a website, you first identify yourself with a username, and then you prove that you own it by providing a password. This process is &#8220;Authentication.&#8221; It doesn&#8217;t have anything to with your Plaxo contacts, your Blogger profile, or your Flickr pictures. <strong>Authentication is claiming that an identity is yours (username) and proving it (password)</strong>.</p>
<p>There are many of ways to authenticate to a system besides usernames and passwords, you use some of them already. Need an example? Think about getting money from an ATM. First you claim who you are by providing your ATM Card. Next you prove it by entering the PIN (a 4-digit password).</p>
<p>There also methods of authentication that don&#8217;t <em>directly </em>require passwords at all. In fact this occurs almost every time you sign up for a new account online. Say you&#8217;re signing up for an account at Plaxo.com&#8230; At some point you claim that an email address (an identity) is yours, by entering it into the sign up form, and then you have to prove that it is indeed yours. How do you do that? By going to your email, logging in and receiving an email with a secret code to enter or a secret link to click. You have now authenticated your email identity without <em>ever</em> having to hand over your Gmail password to Plaxo. <strong>NOTE</strong>: Your email username and password were still required indirectly. You had to enter them to check your email, but your email password was never entered at Plaxo.com.</p>
<p>Now back to the real question: What is<strong> OpenID</strong>?<br />
OpenID is just another method of authenticating yourself - one that is similar to the email registration example above, but more automated. With OpenID your identity is a Website rather than an Email address or a Username. You first claim that you own a website (an identity), and then you have to prove it. But, just like in the email registration example, you never <em>directly</em> hand over the username and password to your OpenID website. So how do you prove you own it? Same method as in the email example, you go to your OpenID and log in. But in this more automated version, the service you to want to use (Plaxo.com for example), automatically redirects you to your OpenID website. Then, instead of having to click a secret link or type in a secret code to prove you logged in, the OpenID website itself simply tells the requesting service (Plaxo) whether you passed or failed authentication.</p>
<p>Need a concrete example? Here is a simplified version of what happens when I want to log in to my Plaxo.com account:</p>
<ol>
<li>I go to Plaxo.com and choose the option to Sign in with OpenID</li>
<li>I type in &#8220;https://dnszero.myopenid.com&#8221; and hit enter</li>
<li>Plaxo sends me to my OpenId site (www.myopenid.com) to login</li>
<li>I login at myOpenID.com</li>
<li>myOpenID.com send me back to Plaxo.com, and tells Plaxo.com whether I passed or failed authentication</li>
</ol>
<p>Still wondering what the benefit is here? It&#8217;s two-fold: First, I can use dnszero.myopenid.com to log in everywhere that OpenID is accepted. No more having to remember 8 usernames and 6 passwords. Second, these websites that I log into never touch or even see my password. I don&#8217;t have to worry that a flaw in one website&#8217;s security will compromise my password (the same password I use to log in everywhere, in this case).<br />
Pure bliss, right? Maybe, maybe not. <strong>Come back next week and we&#8217;ll touch on some of the benefits and some of the major flaws</strong>.</p>
<p><span style="font-size: 85%;"><span style="font-style: italic;">Image Credit: Photo by Konrad Mostert</span></span></p>
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		<title>Twitter: See the Other Side of the Conversation</title>
		<link>http://feeds.feedburner.com/~r/techafina/~3/380636021/</link>
		<comments>http://www.techafina.com/posts/twitter-see-the-other-side-of-the-conversation/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 02:09:00 +0000</pubDate>
		<dc:creator>Sharon Rosen</dc:creator>
		
		<category><![CDATA[New Features]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.techafina.com/posts/twitter-see-the-other-side-of-the-conversation/</guid>
		<description><![CDATA[Twitter previously had a function that allowed you to click on the profile of someone and see their replies. I’m not sure when that feature disappeared, but it leaves people at a loss when seeing only part of the conversation come through to their stream. That happens if they are following you, but not your [...]]]></description>
			<content:encoded><![CDATA[<p>Twitter previously had a function that allowed you to click on the profile of someone and see their replies. I’m not sure when that feature disappeared, but it leaves people at a loss when seeing only part of the conversation come through to their stream. That happens if they are following you, but not your friend who you just replied back to on Twitter.</p>
<p>The Replies tab was useful to clue you in on the other half of the conversation, if you were curious enough to take a look. Earlier today, I came across <a href="http://twitter.com/pistachio" onclick="javascript:pageTracker._trackPageview('/outbound/article/twitter.com');" target="_blank">@Pistachio</a> and noticed that she is using a GREAT work-around for Twitter’s missing feature! In her Bio, she has added a link to her replies on <a title="http://search.twitter.com" href="http://search.twitter.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/search.twitter.com');">http://search.twitter.com</a>. That’s fantastic! I immediately copied her methods and did the same for myself, and at the same time noticed a new search feature in action. The ability to use a “threaded view” was added to Twitter Search a few weeks ago but I didn’t pay too much attention to it at the time.</p>
<p>To see the beauty of the threaded views, take a look at this example. I do not know <a href="http://twitter.com/danhounshell" onclick="javascript:pageTracker._trackPageview('/outbound/article/twitter.com');" target="_blank">@danhounshell</a>, and do not receive his Tweets. Therefore, I didn’t know what <a href="http://twitter.com/jamesshaw" onclick="javascript:pageTracker._trackPageview('/outbound/article/twitter.com');" target="_blank">@JamesShaw</a> was specifically replying to (aside from the fact that his Tweet makes sense, but let’s pretend it didn’t for the moment). Out of five Tweets, the only one I saw was the one that had my name (<a href="http://twitter.com/SharnAtlanta" onclick="javascript:pageTracker._trackPageview('/outbound/article/twitter.com');" target="_blank">@SharnAtlanta</a>) in it. Take a look at the screenshot below.</p>
<p><img class="aligncenter size-full wp-image-127" src="http://www.techafina.com/wp-content/uploads/2008/08/conv11.jpg" alt="" width="500" height="61" /></p>
<p>Now, when we click the “Show Conversation” link below the Tweet, we see the entire threaded conversation! I can now see:</p>
<p><img class="aligncenter size-full wp-image-128" src="http://www.techafina.com/wp-content/uploads/2008/08/conv21.jpg" alt="" width="500" height="278" /></p>
<p>And voila! You can now see BOTH sides of the conversation! I hope this features becomes a regular part of Twitter.com! In the meantime, be sure to bookmark <a href="http://search.twitter.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/search.twitter.com');" target="_blank">Twitter Search</a> for future reference and insight to those one-sided conversations.</p>
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		<title>Social Media, as Spoken Word</title>
		<link>http://feeds.feedburner.com/~r/techafina/~3/380636022/</link>
		<comments>http://www.techafina.com/posts/social-media-as-spoken-word/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 15:51:00 +0000</pubDate>
		<dc:creator>Sharon Rosen</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[FeedBurner]]></category>

		<category><![CDATA[Google Reader]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.techafina.com/posts/social-media-as-spoken-word/</guid>
		<description><![CDATA[Thanks to this Tweet by LouisGray on Twitter this morning:

I was notified of a fantastic rendition of Social Media – as Spoken Word by Rasheen Porter. Rasheen, let me just say, you blew me away with this video.
For anyone not in loop with regard to Social Media, here are all the items Rasheen mentions (within [...]]]></description>
			<content:encoded><![CDATA[<p>Thanks to this Tweet by <a href="http://twitter.com/louisgray" onclick="javascript:pageTracker._trackPageview('/outbound/article/twitter.com');" target="_blank">LouisGray</a> on Twitter this morning:</p>
<p><a href="http://www.techafina.com/wp-content/uploads/2008/08/lg_spokenword.jpg" ><img class="aligncenter size-full wp-image-121" src="http://www.techafina.com/wp-content/uploads/2008/08/lg_spokenword1.jpg" alt="" width="458" height="67" /></a></p>
<p>I was notified of a fantastic rendition of Social Media – as Spoken Word by <a href="http://twitter.com/rahsheen" onclick="javascript:pageTracker._trackPageview('/outbound/article/twitter.com');" target="_blank">Rasheen Porter</a>. Rasheen, let me just say, you blew me away with this <a href="http://tinyurl.com/socialpoetry" onclick="javascript:pageTracker._trackPageview('/outbound/article/tinyurl.com');" target="_blank">video</a>.</p>
<p>For anyone not in loop with regard to Social Media, here are all the items <a href="http://tinyurl.com/socialpoetry" onclick="javascript:pageTracker._trackPageview('/outbound/article/tinyurl.com');" target="_blank">Rasheen mentions</a> (within ONE minute!) with the respective links.</p>
<p>SocialMedian: <a title="http://www.socialmedian.com/" href="http://www.socialmedian.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.socialmedian.com');">http://www.socialmedian.com/</a><br />
Michael Arrington (of Tech Crunch): <a title="http://www.techcrunch.com/about-michael-arrington/" href="http://www.techcrunch.com/about-michael-arrington/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.techcrunch.com');">http://www.techcrunch.com/about-michael-arrington/</a><br />
LouisGray: <a title="http://www.louisgray.com/" href="http://www.louisgray.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.louisgray.com');">http://www.louisgray.com/</a><br />
Google Reader: <a title="http://www.google.com/reader/" href="http://www.google.com/reader/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.google.com');">http://www.google.com/reader/</a><br />
StumbleUpon: <a title="http://www.stumbleupon.com/" href="http://www.stumbleupon.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.stumbleupon.com');">http://www.stumbleupon.com/</a><br />
Corvida: <a title="http://shegeeks.net/" href="http://shegeeks.net/" onclick="javascript:pageTracker._trackPageview('/outbound/article/shegeeks.net');">http://shegeeks.net/</a><br />
Twitter: <a title="http://twitter.com/" href="http://twitter.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/twitter.com');">http://twitter.com/</a><br />
FeedBurner: <a title="http://feedburner.com/" href="http://feedburner.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/feedburner.com');">http://feedburner.com/</a><br />
ReadBurner: <a title="http://www.readburner.com/" href="http://www.readburner.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.readburner.com');">http://www.readburner.com/</a><br />
12 Seconds: <a title="http://12seconds.tv/" href="http://12seconds.tv/" onclick="javascript:pageTracker._trackPageview('/outbound/article/12seconds.tv');">http://12seconds.tv/</a><br />
seesmic: <a title="http://seesmic.com/" href="http://seesmic.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/seesmic.com');">http://seesmic.com/</a><br />
Lijit: <a title="http://www.lijit.com/" href="http://www.lijit.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.lijit.com');">http://www.lijit.com/</a></p>
<p>What, you haven’t seen this video yet? Take a look: <a title="http://tinyurl.com/socialpoetry" href="http://tinyurl.com/socialpoetry" onclick="javascript:pageTracker._trackPageview('/outbound/article/tinyurl.com');">http://tinyurl.com/socialpoetry</a></p>
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		<item>
		<title>Let Me Buy You a Coffee – From Across the Country</title>
		<link>http://feeds.feedburner.com/~r/techafina/~3/380636023/</link>
		<comments>http://www.techafina.com/posts/let-me-buy-you-a-coffee-%e2%80%93-from-across-the-country/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 03:16:00 +0000</pubDate>
		<dc:creator>Sharon Rosen</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Feature Requests]]></category>

		<category><![CDATA[Remote Worker]]></category>

		<category><![CDATA[Caffeine]]></category>

		<guid isPermaLink="false">http://www.techafina.com/posts/let-me-buy-you-a-coffee-%e2%80%93-from-across-the-country/</guid>
		<description><![CDATA[As someone who has co-workers all over the entire United States, I can honestly say,  there is a GAP here waiting to be filled. Want to buy someone a beer from afar? Someone figured out there was a need for that and yes, I can buy you a beer right here, right now, from my [...]]]></description>
			<content:encoded><![CDATA[<p>As someone who has co-workers all over the entire United States, I can honestly say,  there is a GAP here waiting to be filled. Want to buy someone a beer from afar? Someone figured out there was a need for that and yes, I can <a href="http://www.yougotbeer.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.yougotbeer.com');" target="_blank">buy you a beer</a> right here, right now, from my home office over in Texas. However, I don’t exactly want to buy my co-workers BEER (it doesn’t exactly send the right message, you know?), I’d like to buy them a cup of coffee. A $20 gift card to Starbucks isn’t quite right either. If we worked in the same office I’d hop on over to your cube and say hey, that was awesome how you pulled through for me yesterday! Let me treat to you a cup of coffee, come on, you deserve a break.</p>
<p style="text-align: center;"><img class="aligncenter size-medium wp-image-99" src="http://www.techafina.com/wp-content/uploads/2008/08/coffee-cup-and-spoon_new.jpg" alt="" width="244" height="176" /></p>
<p>So where is this service? Apparently waiting for YOU to create it (yes, YOU – I can break the <a href="http://en.wikipedia.org/wiki/Fourth_wall#Breaking_the_fourth_wall" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');" target="_blank">fourth wall</a> here). In the mean time, if you like my work, feel free to <a href="http://www.yougotbeer.com/ygb/buy-me-a-beer.jsp?id=5373957" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.yougotbeer.com');" target="_blank">Buy Me a Beer</a>!</p>
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		<title>Buzz Bites Buzzes with Caffeine</title>
		<link>http://feeds.feedburner.com/~r/techafina/~3/380636024/</link>
		<comments>http://www.techafina.com/posts/buzz-bites-buzzes-with-caffeine/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 23:02:00 +0000</pubDate>
		<dc:creator>Sharon Rosen</dc:creator>
		
		<category><![CDATA[New Media]]></category>

		<category><![CDATA[Caffeine]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.techafina.com/posts/buzz-bites-buzzes-with-caffeine/</guid>
		<description><![CDATA[What follows here is a remarkable example of how to effectively use Web 2.0 to help market your product.
On Sunday, August 3rd, I published an entry explaining how little caffeine is really in Jolt gum. On Saturday,  August 9th, I received a packet in the mail from Vroom Foods (wonderfully stamped “SERIOUSLY CAFFEINATED! CONTENTS” [...]]]></description>
			<content:encoded><![CDATA[<p><em>What follows here is a remarkable example of how to effectively use Web 2.0 to help market your product.</em></p>
<p>On Sunday, August 3rd, I published an entry explaining how little caffeine is really in <a href="http://sharonsreport.blogspot.com/2008/08/how-much-caffeine-is-really-in-jolt-gum.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/sharonsreport.blogspot.com');" target="_blank">Jolt gum</a>. On Saturday,  August 9th, I received a packet in the mail from Vroom Foods (wonderfully stamped “SERIOUSLY CAFFEINATED! CONTENTS” on the outside), containing FOUR samples of their Buzz Bites product.</p>
<p>Everything Vroom Foods did in this situation, they did properly. First, as someone unfamiliar with Vroom Foods, the stamp on the envelope quickly clued me in that this was NOT spam mail – this was a direct reply to the post I had published a few days prior. Second, enclosed along with the free samples was a personalized note explaining that she (the Business Development representative)  had seen my blog entry about Jolt gum, and Third, I received not one free sample, but FOUR. Two tins of the Chocolate Energy Chews, and two tins of the Mint Chocolate Energy Chews were mine to sample in caffeinated delight.</p>
<p><img class="alignleft size-medium wp-image-93" style="margin-top: 3px; margin-bottom: 3px;" src="http://www.techafina.com/wp-content/uploads/2008/08/buzz.jpg" alt="" width="225" height="170" />Before sampling my newly received goodies, I noticed that on the product tin along with their comparison of a “chew” to an “energy drink” – they state the caffeine contact under their ingredient list. Yeah for Vroom Foods! Personally, I think the caffeine content of food and drinks should be required by the FDA, but it isn’t, so if you see it on a product it’s there because the company chose to make that information public.</p>
<p>Last but not least, Vroom Foods stated they have had the caffeine content tested by a third party, and sure enough, our friends over at <a href="http://www.energyfiend.com/caffeine-in-candy" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.energyfiend.com');" target="_blank">Energy Fiend</a> show that yes, <a href="http://www.vroomfoods.com/buzz_bites.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.vroomfoods.com');" target="_blank">Buzz Bites</a> contains a WHOPPING <strong>100 milligrams of caffeine</strong>!</p>
<p>I was eager to sample my new products, but also a little scared. 100 milligrams is a lot of caffeine! I expected a bitter product, something I wouldn’t necessarily enjoy chewing, and I was quite surprised to find the opposite. These aren’t something I would crave for taste alone, but they were definitely good enough to be consumed on a regular basis, making me sad they only sent 4 tins.</p>
<p>In addition to the free samples (of highly caffeinated candy no less), I was incredibly impressed with the manner in which I was contacted, as well as the speed. Vroom Foods is obviously keeping a close eye on what is said about their competition (or simply watching for mention of caffeine), and this is an example of how they just got free advertising out me by sending me something I might like. Two weeks ago I had not even heard of <a href="http://www.vroomfoods.com/buzz_bites.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.vroomfoods.com');" target="_blank">Buzz Bites</a>, now they are something I would not only buy, but likely recommend. Now, I think I’m going to have to give their <a href="http://www.vroomfoods.com/store.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.vroomfoods.com');" target="_blank">Foosh Energy Mints</a> a try…</p>
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		<title>How to Customize Your Blogger Template</title>
		<link>http://feeds.feedburner.com/~r/techafina/~3/380636025/</link>
		<comments>http://www.techafina.com/posts/how-to-customize-your-blogger-template/#comments</comments>
		<pubDate>Fri, 15 Aug 2008 13:59:00 +0000</pubDate>
		<dc:creator>Sharon Rosen</dc:creator>
		
		<category><![CDATA[Blogging]]></category>

		<category><![CDATA[Blogger]]></category>

		<guid isPermaLink="false">http://www.techafina.com/posts/how-to-customize-your-blogger-template/</guid>
		<description><![CDATA[This past week I have been focused on customizing my Blogger Template, and I have to admit, I was shocked to find just HOW much information is available. Blogger can  be tweaked to your own personal tastes and needs regardless of what it is you want it to do or how you want your [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-96" src="http://www.techafina.com/wp-content/uploads/2008/08/rainbow-garden-blogger-template_new.jpg" alt="" width="244" height="198" />This past week I have been focused on customizing my Blogger Template, and I have to admit, I was shocked to find just HOW much information is available. Blogger can  be tweaked to your own personal tastes and needs regardless of what it is you want it to do or how you want your site to appear.</p>
<p>One requirement to website development is having a non-production site that allows you to test changes without disturbing your “live” site. Although you can’t necessarily do this within your current blog, you can quickly and easily create a test blog that is private! In addition to making private test site, you want to make sure it isn’t being crawled by search engines, listed under your Blogger profile (but still visible to you in your Dashboard), and… well, let’s just say <a href="http://www.bloggerbuster.com/2007/09/how-to-set-up-test-blog-and-why-you-may.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.bloggerbuster.com');" target="_blank">BloggerBuster</a> did a great job of covering this from top to bottom and I highly recommend you take a look if you are planning a site overhaul.</p>
<p>One seemly apparent drawback to Blogger templates (provided by Blogger) is that they are ALL 2 column templates. The truth is, Blogger is so customizable that this isn’t necessarily a problem. You can find different Blogger templates in a <a href="http://mashable.com/2008/05/17/70-plus-new-and-beautiful-blogger-templates/" onclick="javascript:pageTracker._trackPageview('/outbound/article/mashable.com');" target="_blank">variety</a> of <a href="http://www.bloggerbuster.com/2007/08/blogger-template-downloads.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.bloggerbuster.com');" target="_blank">places</a> and end up with a very non-Blogger-like site. You can even remove, or rather, <a href="http://www.bloggerbuster.com/2007/07/how-to-hide-blogger-nav-bar.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.bloggerbuster.com');" target="_blank">hide the “Navbar”</a> (that’s the bar across the top Blogger shows on your site by default) with 5 simple lines of code. I have turned mine on and off but I think I’m going to keep it since it doesn’t seem to interfere with my design.</p>
<p><img class="alignleft size-medium wp-image-97" style="margin-left: 3px; margin-right: 3px;" src="http://www.techafina.com/wp-content/uploads/2008/08/minima_example_new.png" alt="" width="244" height="193" />As far as my personal choice for a template, I really liked the Minima Template for it’s simplicity in design, but wanted it to be 3 columns. I tried downloading versions that other people had created and found that they had tweaked too much and it was less like Minima than I wanted. I was then happy to find amazingly simple instructions on how to convert the template myself! To change Minima from 2 columns to 3, just follow some simple instructions from <a href="http://tips-for-new-bloggers.blogspot.com/2007/02/three-columns-blogger-template.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/tips-for-new-bloggers.blogspot.com');" target="_blank">Tips for New Bloggers</a>.</p>
<p>There are probably hundreds of Blogger resources available, but <a href="http://www.bloggerbuster.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.bloggerbuster.com');" target="_blank">BloggerBuster</a> and <a href="http://tips-for-new-bloggers.blogspot.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/tips-for-new-bloggers.blogspot.com');" target="_blank">Tips for New Bloggers</a> together truly make up your Swiss Army knife of Blogger goodness. Between the two of them, I have plenty of information to keep me busy improving my site for a long time to come.</p>
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		<title>This Week in Review - Edition #1</title>
		<link>http://feeds.feedburner.com/~r/techafina/~3/380636026/</link>
		<comments>http://www.techafina.com/posts/this-week-in-review-edition-1/#comments</comments>
		<pubDate>Sun, 10 Aug 2008 15:00:00 +0000</pubDate>
		<dc:creator>Sharon Rosen</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Weekly Review]]></category>

		<category><![CDATA[AIR Apps]]></category>

		<category><![CDATA[eBooks]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[Google Docs]]></category>

		<guid isPermaLink="false">http://www.techafina.com/posts/this-week-in-review-edition-1/</guid>
		<description><![CDATA[This week I came across some great finds that I want to share with my readers:

The Social Path, A blog by David Griner with a focus on Social Media
SheenOnline, A blog by Rahsheen Porter with a focus on Web 2.0, Social Media and a splash of GTD. I found several of his posts very inspiring!
Chris [...]]]></description>
			<content:encoded><![CDATA[<p>This week I came across some great finds that I want to share with my readers:</p>
<ol id="wm7s">
<li id="wm7s0"><a id="rel1" href="http://www.thesocialpath.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.thesocialpath.com');" target="_blank">The Social Path</a>, A blog by David Griner with a focus on Social Media</li>
<li id="rqzw"><a id="bk3-" href="http://sheenonline.biz/" onclick="javascript:pageTracker._trackPageview('/outbound/article/sheenonline.biz');" target="_blank">SheenOnline</a>, A blog by Rahsheen Porter with a focus on Web 2.0, Social Media and a splash of GTD. I found <a id="k4ji" href="http://sheenonline.biz/2008/07/a-leader-doesnt-care-what-you-think/" onclick="javascript:pageTracker._trackPageview('/outbound/article/sheenonline.biz');" target="_blank">several</a> of his posts <a id="y_t8" href="http://sheenonline.biz/2008/07/but-by-the-content-of-their-character/" onclick="javascript:pageTracker._trackPageview('/outbound/article/sheenonline.biz');" target="_blank">very inspiring</a>!</li>
<li id="kn0o">Chris Brogan shared <a id="qw9q" href="http://www.chrisbrogan.com/20-free-ebooks-about-social-media/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.chrisbrogan.com');" target="_blank">20 free e-books about Social Media</a></li>
<li id="ro8v"><a id="veqp" href="http://www.readwriteweb.com/about_sarah.php" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.readwriteweb.com');" target="_blank">Sarah Perez</a> with ReadWriteWeb shared with us <a id="jpc2" href="http://www.readwriteweb.com/archives/three_new_air_apps_to_bring_facebook_to_your_desktop.php" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.readwriteweb.com');" target="_blank">Three New AIR Apps to bring Facebook to your Desktop</a></li>
<li id="qt.f"><a id="d6:8" href="http://thepaisano.com/about-2/" onclick="javascript:pageTracker._trackPageview('/outbound/article/thepaisano.com');" target="_blank">The Paisano</a> explained <a id="xl7f" href="http://thepaisano.com/exporting-everything-out-of-google-docs/" onclick="javascript:pageTracker._trackPageview('/outbound/article/thepaisano.com');" target="_blank">How to Export from Google Docs</a></li>
<li id="lw15">If you have been trying to decide if <a id="yxsy" href="http://www.forrester.com/Groundswell/book.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.forrester.com');" target="_blank">Groundswell</a> is for you, take a look at the <a id="xj:i" href="http://www.forrester.com/groundswell/assets/groundswell_excerpt.pdf" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.forrester.com');" target="_blank">free PDF excerpt</a> (I really need to buy this book!)</li>
</ol>
<p>That takes care of this week, I hope you all have had a wonderful weekend!</p>
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		<title>Power on the Go</title>
		<link>http://feeds.feedburner.com/~r/techafina/~3/380636027/</link>
		<comments>http://www.techafina.com/posts/power-on-the-go/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 02:20:00 +0000</pubDate>
		<dc:creator>Sharon Rosen</dc:creator>
		
		<category><![CDATA[Cool Tools]]></category>

		<category><![CDATA[Mobile]]></category>

		<category><![CDATA[Travel]]></category>

		<category><![CDATA[BlackBerry]]></category>

		<category><![CDATA[iPod]]></category>

		<guid isPermaLink="false">http://www.techafina.com/posts/power-on-the-go/</guid>
		<description><![CDATA[Now more than ever, we don&#8217;t want to be caught on the go without power. Addictions run high with our phones and iPods given all that we can do with them, and the APC UPB10 Mobile Power Pack comes to the rescue. This is not a new product, but somehow, many people still don&#8217;t know [...]]]></description>
			<content:encoded><![CDATA[<p>Now more than ever, we don&#8217;t want to be caught on the go without power. Addictions run high with our phones and iPods given all that we can do with them, and the <strong>APC UPB10 Mobile Power Pack</strong> comes to the rescue. This is not a new product, but somehow, many people still don&#8217;t know about this jewel. If you travel, this is a <strong><a href="http://www.amazon.com/APC-UPB10-Mobile-charging-devices/dp/B000GBN42E" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.amazon.com');" target="_blank">must have</a> </strong>item. If you don&#8217;t travel, it&#8217;s just very handy to have around.</p>
<div><a href="http://www.amazon.com/APC-UPB10-Mobile-charging-devices/dp/B000GBN42E" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.amazon.com');" target="_blank"><img class="aligncenter size-medium wp-image-83" src="http://www.techafina.com/wp-content/uploads/2008/08/mobilepowerpack-300x182.jpg" alt="" width="300" height="182" /></a></div>
<p>The actual power pack is very similar in size to my BlackBerry Curve, just a bit shorter and a tad slimmer. It weighs 3.4 ounces (again, less than my Curve) and is with me everywhere I go. Originally, it came with a Power Only USB cord (no data) and an AC Power Adapter (the wall plug). The Power Only USB is worthless to me because it doesn&#8217;t make sense to carry TWO USB cords when you&#8217;re on the go, and the point of this device is to be mobile. Instead, I carry a regular USB mini-retractable cord - and the power pack. The power pack can charge my phone for more than two cycles without needing to be recharged (perfect for a 2-3 day trip), AND, it can even charge my device, WHILE being recharged by my laptop. If I am carrying an iPod then I bring along the iPod power/sync cord along with my regular USB.</p>
<p>I originally purchased the power pack about a year and half ago at Sam&#8217;s Club for around $50. The price is still hovering at $61 on Amazon, but you may be able to find it at another retailer for less. Either way, after a year and a half, I&#8217;m still toting this around and singing it&#8217;s praises.<br />
Be Mobile. Be Happy.</p>
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