Archive for the ‘New Media’ Category

Buzz Bites Buzzes with Caffeine

What follows here is a remarkable example of how to effectively use Web 2.0 to help market your product. On Sunday, August 3rd, I published an entry explaining how little caffeine is really in Jolt gum. On Saturday, August 9th, I received a packet in the mail from Vroom Foods (wonderfully stamped “SERIOUSLY CAFFEINATED! CONTENTS” […]